Incubation program

Hone your expertise in developing business with large companies.

The MT Lab incubation program comprises a year of support, personalized to your rate of development, in order to  accelerate your relevance in the tourism, culture and entertainment sector.

Note: The call for applications 2020-21 has ended. Thanks to all participants!

Who is it for?

Startup business developers (founders, CEOs and managers) 

How long is it?

The program runs for one year, from May 2020 to April 2021.


Where is it held?

Most of the activities take place at MT Lab in Montreal, and are offered in French.

However, we also offer many opportunities to participate in activities across the province.

Increasingly, we also provide our startups with business and marketing opportunities for international expansion.


Why apply?

Our mission is to offer special access to innovation representatives and project promoters among MT Lab’s 11 major leaders and partners, in tourism, culture and entertainment.

At the end of the one-year incubation, you will have acquired and applied the necessary expertise to approach these large groups, and to convert your solution into business projects and collaborations with them.

Please note: Several other opportunities may open up in the coming year for startups that apply but are not selected for the incubation program. For example, you might be able to take advantage of the coworking service, depending on availability, or to pitch to our major partners at events like Demo Days. All the more reason to apply!

How to participate

Do you have an innovative solution that responds to the needs of the sector?

Fill out our application form from 25 November 2019 to February 2020 (the call for applications has now ended), to take part in the 2020-21 cohort interviews (early May 2020).

Visit the Application process page for details. 


Use the form to submit your application online.


All applicants who have submitted the form (long list) are invited for a preliminary interview with the MT Lab team. 


20 to 25 selected finalists (short list) will pitch to MT Lab’s major partners.

» 10 to 15 startups will be contacted at the end of the selection process for admission to the 2020-21 cohort.

Consult the Apply section for details.

What does the program consist of?

You will have access to experts in several key areas, which will help you to maximize your business development skills along with your growth: strategy and sales, communication-marketing, legal, recruitment and export.

By the end of the program, you will have all the required tools to maintain a solid business relationship with our major partners and to ensure healthy growth for your startup.

Types of support in the MT Lab program

  • Coaching, workshops and training sessions with experts, depending on your priorities
  • Pitch and marketing tools (pitch deck, one-pager, web page, etc.) adapted to the needs and expectations of large companies
  • Help at the contractual level to preserve your intellectual property
  • Candidate meeting opportunities to respond to human resources needs as you grow
  • Opening of concrete opportunities with MT Lab’s international partners
Linzi Shang, cofondatrice de Gallea

Main stages of the incubation program

Meetings with the 10 major partners for exclusive briefing on their structures and their innovation needs.

Presentation of your pitches to the major partners and exploration of possible collaboration tracks, including a period of pitch coaching and support from marketing experts.

Presentation of tourism issues by Paul Arseneault, holder of the Transat Chair in Tourism (ESG-UQAM).

Series of meetings, events, conferences and custom connection nights (about once a week).

Experimentation and coaching geared to the strengths and weaknesses identified in the mid-term report.


Félix-Étienne Trépanier

Andrew Lockhead
Stay 22

Audrey Bernard
Stimulation Déjà Vu 

Maxime Gauthier Bourbonnais

See the whole list of MT Lab’s startups. Will you be next?