For Expo Entrepreneurs 2022, on Tuesday May 3, the MT Lab team invited its major partners the Palais des congrès de Montréal and the Olympic Park for its 1st in-person Reverse pitch since 2020!

Reverse pitch, a not-to-be-missed event
An MT Lab Reverse pitch is a unique opportunity for startups to learn more about the innovation needs and challenges of major companies in tourism, culture and entertainment. Thank you to the partners present at Expo Entrepreneurs 2022: Marie Lalande – Manager, Innovation and Technologies, Olympic Park, Dany Boucher – Director, Events and Operations, Olympic Park, Geneviève Leclerc – Manager, Innovation and Event Transformation, Palais des congrès de Montréal, Christian Ruel – Vice-President, Finance and Administration, Palais des congrès de Montréal.
Not at our Reverse pitch? We’ll tell you!
Visit Palais des congrès de Montréal The Palais des congrès de Montréal is an influential local and international venue, hosting some 350 events a year (conventions, conferences, meetings, galas, B2B and B2C exhibitions). Today, its innovative posture reigns within the ecosystem and collaborative opportunities it aims to achieve in business tourism. The creation of its Events Lab bears witness to this ambition.
The goal of the Palais des congrès de Montréal is to become a sustainable Palais, i.e. to increase its positive impact on sustainability, and reduce the negative impacts at the heart of business events. It’s also a great way to make a difference and stand out from the competition, as well as in the eyes of the international and local organizations it hosts.
A call has gone out toall innovative companies, via MT Lab’s Reverse pitch, to help them meet these new challenges:
- Measure the impact of their initiatives;
- Improved management of residual materials, with the help of its supplier Bee Clean;
- Imagine and implement sustainable development initiatives;
- Educate employees and partners about sustainable development.
Visit Olympic Park is a symbolic Canadian landmark that hosts major events in sport, tourism, culture and entertainment. Internationally renowned, the Olympic Park has recently undergone a transformation to exploit its commercial potential and increase its economic impact. This emblematic site boasts a top-notch infrastructure, including the Olympic Stadium, the Montreal Tower, the Sports Centre, L’Esplanade, and the country’s largest underground parking facility.
This major industry player is embarking on an innovation project toimprove its transactional and operational efficiency, as well as its customer experience. Eager to meet innovative companies, the Olympic Park team is keen to solve its problems in the field, such as: how to count the number of visitors? How can we better understand our visitors?
Share your innovative solution with our partners!
To meet our partners, contact Benoît from the MT Lab team to discuss your project:
