Montreal, October 21, 2022 – MT Lab, its Board of Directors and its team congratulate Caroline Proulx on her appointment as Quebec’s Minister of Tourism and Minister responsible for the Lanaudière region. MT Lab looks forward to continuing its collaboration with Caroline Proulx, a dedicated woman with a passion for the tourism of tomorrow. The incubator-accelerator warmly thanks Ms. Proulx who, during her last mandate, entrusted it with a historic fund of $10 million over five years dedicated to innovation in the tourism industry, in the wake of the pandemic.

As part of this contribution, MT Lab is pleased to continue developing concrete solutions with innovative Quebec companies in response to the targeted economic, environmental and digital transformation needs of tourism businesses. Through its Tourism Innovation Program created in close collaboration with the Ministry of Tourism since spring 2021, MT Lab is committed to positioning Quebec as a leading destination: a sustainable territory and an international meeting place.

QUOTES

“Mt Lab is delighted to welcome back Caroline Proulx as head of the Quebec Ministry of Tourism. Even during the worst of the pandemic, Caroline Proulx has always supported innovation and entrepreneurship . She can count on the active collaboration of MT Lab to contribute to the sustainable growth of our industry over the coming years. Welcome back Madam Minister!   Pierre Bellerose, Chairman of the MT Lab Board of Directors 

“This is excellent news, and will help ensure the continuity of our commitment. Ms. Proulx’s vision of tomorrow’s tourism will always find in MT Lab the ideal vehicle to propel innovation in tourism throughout Quebec.” Martin Lessard, General Manager, MT Lab

PRESS CONTACTS

Adélaïde de Tinguy, Communication-Marketing Manager I MTlab.ca I adelaide@mtlab.ca

Audray Lemieux, Director, Tourism Innovation Program I  MTlab.ca I audray@mtlab.ca