Tourisme Mauricie and MT Lab sign a partnership to develop a culture of open innovation in Mauricie
From left to right: Martin Lessard, General Manager of MT Lab, Valérie Bourgeois, Vice-President of the MT Lab Board of Directors, and Stéphane Boileau, General Manager of Tourisme Mauricie.
Montreal, Quebec, November 22, 2022 – MT Lab is pleased to welcome Tourisme Mauricie as one of a dozen key players in Quebec’s tourism industry. Powered by the MT Lab, Tourisme Mauricie aims to become a hub of open innovation in tourism, fostering the emergence and hosting of start-ups on its territory.
Located between Quebec City and Montreal, Tourisme Mauricie aims to make its region a strategic zone of open innovation through the creation of collective wealth, fed by future entrepreneurs in the ideation phase from here and the rest of Quebec.
This partnership with MT Lab is in line with our desire to use innovation as a means of experimentation and cooperation, enabling the Mauritian region to accelerate its economic attractiveness. For its part, MT Lab already has a foothold in the region thanks to its partnership with TRès Trois-Rivières. As a result, MT Lab will be able to strengthen its presence outside Montreal, and benefit from a better understanding of the challenges faced by start-ups throughout the region.
Tourisme Mauricie will be taking part in various MT Lab activities. In particular, he will participate in the selection of young companies for the Incubation Program, in order to find innovative solutions to his challenges, and even to implement them within his organization. He will also take part in the two annual innovation days (“DemoDay”), which present the latest entrepreneurial trends, as well as in meetings of the open innovation club, which promotes the exchange of expertise, the sharing of experience and ideas, and access to a wider business network.
Quotes
“Tourisme Mauricie is very enthusiastic about the idea of becoming a major partner of the MT Lab in order to foster innovation in our Mauritian tourism industry. This is an opportunity to include innovation across all our current and future projects. We would like to sincerely congratulate the entire team of the Board of Directors and the permanent staff for the work they have accomplished since 2017. This demonstrates once again how Quebec shines through its creativity and innovation on an international scale.” Stéphane BOILEAU, General Manager, Tourisme Mauricie
“MT Lab is very proud to welcome Tourisme Mauricie to its circle of great partners. We share a common ambition to create a new experimental ground for open innovation in the Mauricie region, which will be as beneficial for the region itself as it will be for all of Quebec. The spirit of cooperation that binds us together augurs well for the future of Quebec tourism. I’d like to thank Stéphane Boileau for his commitment and confidence. Valérie Bourgeois, Vice-President of the MT Lab Board of Directors
“Tourisme Mauricie operates in a territory that is both urban and natural, which is well suited to a diversity of experimentation with innovative solutions. With MT Lab, it will be able to accelerate their networking with innovative companies and develop opportunities that will make the region attractive and competitive.” Martin Lessard, General Manager of MT Lab.
About MT Lab
North America’s first incubator-accelerator dedicated to the world of tourism, culture and entertainment. MT Lab is both an incubator and gas pedal for startups, a platform for open innovation and networking, a space for experimentation and monitoring, as well as a place for co-working and entrepreneurial support. The MT Lab was created in 2017 by UQÀM and Tourisme Montréal, it accompanies more than a dozen major corporate partners to spark innovation and accelerate opportunities in their fields. It is a proud partner of the Ville de Montréal, the Ministère du Tourisme du Québec, the Ministère de l’Économie et de l’Innovation, and Canada Economic Development.
PRESS CONTACT
Adélaïde de Tinguy, Communications Manager I adelaide@mtlab.ca I MT Lab I MTlab.ca
About Tourisme Mauricie
The Association touristique régionale de la Mauricie is a non-profit organization whose mission is to contribute to the development and enhancement of the Mauricie tourism offering, and to act as a rallying point and catalyst for the various parties involved. With 468 members in six MRCs, it offers tourists a wide range of activities and tourist attractions close to Quebec’s two major urban centres.
PRESS CONTACT
Marie Plamondon, Communications Officer I Tourisme Mauricie I tourismemauricie.com I m.plamondon@tourismemauricie.com I 819-536 3334 ext. 249
