From left to right: Louis-Martin Levac (Director, Economic Development, Ville de Mont-Tremblant), Dominique Laverdure (Deputy Mayor, Ville de Mont-Tremblant), Martin Lessard (General Manager, MT Lab) and Frédérick Roussel (Assistant General Manager, MT Lab).
Montreal, February 15, 2023 – MT Lab is pleased to announce the arrival of the Ville de Mont-Tremblant as its first major partner in the Laurentian region. With this three-year, $150,000 agreement, the Ville de Mont-Tremblant intends to position itself as a key reference in the Laurentians for the development of innovative solutions in sustainable tourism, culture and entertainment.
This agreement is fully in line with the vision of the 2019-2023 Strategic Plan | Destination 2030 and the Ville de Mont-Tremblant’s desire to diversify economic activity on its territory in order to attract non-polluting businesses in emerging sectors of activity compatible with tourism, vacationing and nature.
As North America’s leading innovation incubator for the world of tourism, culture and entertainment, the MT Lab continues to grow through the lens of sustainable tourism, thanks to this new partnership with Mont-Tremblant. Today, MT Lab supports both the tourism industry and start-ups, including Locapaq, Hôtel UNIQ and Navette Nature.
Like the other major MT Lab partners, Mont-Tremblant will contribute both financially and in terms of human resources to the incubator-accelerator’s year-round activities. In particular, the town will be responsible for selecting start-up companies for the MT Lab’s National Incubation Program, some of whose innovation solutions could meet its own challenges and needs. It will also join the Innovators’ Circle, which fosters the exchange of expertise and ideas, and thus benefit from access to a wider business network within the tourism ecosystem.
Those interested in benefiting from MT Lab’s support within the Incubation Program over the next year must complete the form and submit their application before February 19, 2023.
Quotes
“We’re very pleased to be able to count on MT Lab to pursue our vision. Mount Tremblant hopes to diversify its economy in the spirit of sustainable development by attracting businesses that complement the tourism sector. We’re very excited about the prospect of starting this partnership to propel the potential of our city and region.” Dominique Laverdure, Deputy Mayor of Mont-Tremblant
“We are delighted to count the Ville de Mont-Tremblant among our major partners, and to be able to join forces to stimulate innovation in the beautiful Laurentian region. What’s more, for us, this agreement is the starting point for diversifying our services thanks to the new avenues offered by Mont-Tremblant’s dynamic economy and territory. We look forward to engaging in discussions with the Tremblant business community, which is more than ever on the lookout for innovative solutions to seize opportunities in its spheres of activity.” Mr. Martin Lessard, MT Lab General Manager
About MT Lab
North America’s first incubator-accelerator dedicated to the world of tourism, culture and entertainment. MT Lab is both an incubator and gas pedal for startups, a platform for open innovation and networking, a space for experimentation and monitoring, as well as a place for co-working and entrepreneurial support. The MT Lab was created in 2017 by UQÀM and Tourisme Montréal, it accompanies more than a dozen major corporate partners to spark innovation and accelerate opportunities in their fields. It is a proud partner of the Ville de Montréal, the Ministère du Tourisme du Québec, the Ministère de l’Économie et de l’Innovation, and Canada Economic Development.
SOURCE
MT Lab I MTlab.ca
MEDIA CONTACT
Alexandra Mc Donald I alexandra@fernandezcom.ca
C. 418 271-7600
About the Ville de Mont-Tremblant
Québec’s third-largest tourist destination, the Ville de Mont-Tremblant is renowned for the quality of its environment, the beauty of its landscapes and its cultural and leisure activities. It is
recognized internationally as a destination of choice, both for its unique resort and for its large-scale events. Its 5 diversified and complementary hubs offer residents
and visitors alike a variety of enriching experiences. With over 1,000 businesses in 30 sectors, Mont-Tremblant’s economy is largely based on tourism and vacationing. Innovation and the digital shift are among the avenues being explored to diversify its economy.
SOURCE
Ville de Mont-Tremblant | villedemont-tremblant.qc.ca
