What is MT Lab’s recipe for success in supporting startups and innovative companies? Startups supported by MT can increase their sales by an average of 50% in one year. Of our selected startups, 75% are still in business after 5 years, compared with the Quebec average of 35.3%. Above all, half of them are in hypergrowth mode. Here’s the tool we use to make this recipe a success.
The success of an innovative company seeking to offer its solution in tourism relies on a combination of networking and twinning with tourism leaders, training adapted to the realities of the industry, and a personalized and caring space for support and coaching… It’s an approach that’s both rigorous and holistic, where each support begins and ends with a diagnosis of every key aspect of the business. We use MT Lab’s holistic diagnostic tool. Il s’agit d’une version adaptée à l’innovation ouverte du Modèle de Niveau de Préparation à l’Innovation de l’Institut Royal de Technologie de Stockholm (KTH) qui à son tour est inspiré du célèbre Technology Readiness Levels (TRL) de la NASA.


In theholistic diagnostic tool from MT Lab, we find six main axes that are evaluated to measure the maturity and readiness of an innovation. In turn, each axis is divided into several levels, each representing a specific stage in the innovation process. Each axis corresponds to a key aspect of the innovation that influences its ability to be successfully brought to market.
Here is a description of each axis:
1. Customers :
The customer axis focuses on understanding the needs and expectations of potential customers or end-users of the innovation. It assesses whether the innovation meets a real need in the market and offers significant value to customers. This assessment may include market research, competitor analysis and feedback from potential customers.
2. Technology :
The technology axis looks at the sophistication and reliability of the technology underlying the innovation. It examines the robustness of the technology, its ability to operate reliably in different environments, and its compatibility with other existing technologies. This assessment may also include considerations such as intellectual property, the protection of intellectual property rights and patent ownership.
3. Intellectual Property (IP) :
The intellectual property axis evaluates the legal protection and ownership of intellectual property rights associated with innovation. This includes the examination of patents, trademarks, copyrights and other forms of intellectual property that can secure the innovator’s rights to his invention and enable him to benefit from its commercial exploitation.
4. Market :
This axis focuses on analyzing the market into which the innovation will be introduced. It assesses the size of the potential market, the dynamics of supply and demand, market trends and potential barriers to entry. This assessment helps to determine the innovation’s potential for market success, and to identify appropriate commercialization strategies.
5. Organization :
The organization axis examines the ability of the organization or team behind the innovation to develop it and bring it to market successfully. This includes assessment of human resources, skills and technical capabilities, as well as organizational structure and operations management. This assessment aims to identify organizational strengths and weaknesses that could influence the success of the innovation.
6. Finance :
The financial axis assesses the financial viability of the innovation and its ability to generate a positive return on investment. This includes examining development costs, available funding sources, revenue potential and long-term financial projections. This assessment helps to determine the economic viability of the innovation, and to make strategic investment and financial management decisions.
By assessing these six axes, MT Lab’s holistic diagnostic tool provides a comprehensive overview of an innovation’s maturity and readiness for market introduction. This enables stakeholders to make informed decisions and implement effective strategies to maximize the innovation’s chances of success.
You are a startup or an innovative company, don’t hesitate to join one of MT Lab’s programs programs to benefit from this holistic analysis and get the relevant resources and matchmaking with industry leaders that will help you reach your full potential.