MT Lab presents the Reverse Pitch event, not to be missed in September!

Quebec City, July 4, 2024 – MT Lab, the accelerator-incubator dedicated to tourism, culture and entertainment, invites all companies motivated by the development of business solutions to its Reverse Pitch event, to be held on September 10 and 12, in Montreal and Quebec City respectively. Presented with the financial support of the Ministère du Tourisme du Québec, these days will be an opportunity to be inspired by trends in the tourism, culture and entertainment industry, to propose innovative solutions to emerging challenges, and to meet with key partners and a host of key players in the ecosystem.

“This project will bring together startups from all horizons with major players in the tourism, culture and entertainment industries to build for the future. It’s important to work together to create innovative solutions that will have a positive impact on the Quebec tourism industry and its users, on the economies of host communities, and on Quebec’s international reputation. These are the objectives we are striving to achieve at the end of these two events dedicated to innovation”, explains Martin Lessard, MT Lab General Manager.

In addition to providing a perspective on industry trends, the Reverse Pitch days will offer, through panels and conferences, the vision and needs of major MT Lab partners and key players in the tourism ecosystem. Open innovation workshops will give startups the opportunity to contribute to solutions for the future, in addition to establishing valuable links for their own development.

Sign up for these days to propel yourself

Those interested in participating in one of the Reverse Pitch days, either in Quebec City or Montreal, can fill out the form on the MT Lab website by clicking here.

About MT Lab

The first incubator-accelerator dedicated to the world of tourism, culture and entertainment in North America, the MT Lab is both an incubator and gas pedal for startups, a platform for open innovation and networking, a space for experimentation and monitoring, and a place for co-working and entrepreneurial support in Montreal. Created in 2017 by UQAM and Tourisme Montréal, it accompanies more than 15 major corporate partners to spark innovation and accelerate opportunities in their fields, across Quebec.

Major MT Lab partners include Aéroport international Montréal-Trudeau, Air Canada, Alliance de l’industrie touristique du Québec, Destination Québec cité, Institut de tourisme et d’hôtellerie du Québec (ITHQ), Loto Québec, Musée de la civilisation, Palais des congrès de Montréal, Parc olympique, Port de Québec, Société des établissements de plein air du Québec (Sépaq), Tourisme Mauricie, Tourisme Montréal, and TRès Trois-Rivières.

Highlights

Since its foundation in 2017, the incubation environment created by MT Lab and supported by its partners, has generated 134 contracts with innovative companies and welcomed at least 75 new businesses to the sector.
In the past year, we have supported 89 startups, helping to create innovative solutions for the tourism, culture and entertainment industries.
MT Lab’s 2023-2024 meshings have facilitated over 100 connections between startups and major partners, providing them with a mentor familiar with industry needs, as well as a testing ground to solidify their service offering and a first potential customer.