You’re working in a startup or a small business and you have and innovative product or service that could change the face of tourism, culture and entertainment? 

Be the first to be informed for the next call for applications 2019-20, while having the chance of being invited to special events and business opportunities during the year!

FILL OUT this pre-call for applications form for the MT Lab’s incubation program >









We are looking for 10 to 12 brilliant startups that want to innovate in tourism, culture and entertainment from June 2018 to May 2019.

The registration is now complete. Thank you for your participation!

The selection will be made by the startup ecosystem leaders and our members of the steering committee.


MT Lab and its partners will provide guidance to startups determined to validate their business model in order to land their first customer or new customers in the tourism, culture and entertainment sector.

Who can apply?

This call for applications for the incubation program is intended for companies in Quebec, Canada and abroad, fluent in French, with at least 2 cofounders or directors that can entend all year long to specific activities in Montreal, Quebec, Canada (average of 1 day per week, with a peak of 2 meetups per week in June/July)

  • In the seed phase: finalizing or having finalized the development of an offer whose suitability for the market is validated by a prior study, a prototype or early client acquisition.
  • In the launch phase: having an initial industrialized and commercialized offer, already sold to one or more customers.

What the incubator offers:

  • A one-year incubation program
  • Access to and visibility with partners and their networks
  • The possibility of pilot projects with participating partners
  • Low-cost coworking accommodation for one year on the premises of MT Lab, in the heart of the Montreal’s Entertainment District
  • The chance to be part of one or more full-day demo days in front of the teams of the pertinent members of the steering committee
  • The possibility to go to Welcome city Lab in Paris for an exchange

The one-year incubation program starts June 2018 and ends May 2019

  1. June 2018-July 2018  (6 weeks)
    Ecosystem Knowledge : 10 half-days with our partners, with a kick-off day by Paul Arseneault, head of the Chair in tourism Transat (ESG UQAM)
  2. September 2018 -November 2018 (10 weeks)
    Industry networking : Meetups, events, conference and 5 to 7 (about 1 per week)
  3. February-may 2019 (4 months)
    Pilot project and coaching depending on identified strength and weakness at the mid-term review

The following criteria will contribute to the selection of candidates:

  • Innovative nature of the project, concept or service
  • Economic potential of the company and the ability to create jobs
  • Credibility and seriousness of the business plan
  • Contribution to the field of tourism, culture and entertainment
  • Potential for dissemination of innovations at the national and international levels
  • Complementarity of startups within the MT Lab
  • Your solution fits in the areas of interest selected by members of the steering committee

Please note, you must understand French to attend the program : almost all meeting are in French.

Needs identified by our partners

These areas of interest 2018-2019 indicate to startups (already in the domain or outside) which are the fields of opportunities identified by our steering committee. They are grouped under five axis (1-pager PDF):

AXIS 1: Customer data: Capture, analysis and prediction 

  1. Knowledge, monitoring and analysis of data on customer usage and interest
  2. Mastery and control of customer data: industry database, business intelligence, real-time, high-potential business behaviours
  3. Traceability of visitors and their activities, communication and customer support (real-time or aggregated)
  4. Anticipation and improvement of offers & services preceding, during and following the trip (pricing, dynamic packages and displays, travel patterns)

AXIS 2: Customer journey: Enrichment, augmentation and continuity of the travel experience

  1. Entertaining discovery solution, offers tracking, smooth experience (reservations, transactions, wait times, self-service, pre-payment)
  2. Structuring and continuity of experience, interconnection and pooling of services across a site or area
  3. Enrichment of wait and travel times (with cultural content, entertainment, discovery and learning)
  4. Management of movement and traffic, dynamic and multilingual signage

AXIS 3: Site enhancement: Enrichment of the in-situ experience

  1. Site “responsive” to the people who are present: atmosphere, visualization, life-size projections, gamification, interactivity, tracking
  2. Development and design of the urban or rural canvas to enhance the tourism, cultural, recreational and sensory experience
  3. Continuity of indoor, outdoor, online and offline experience (adapted to the season and weather conditions)
  4. Connectivity and geolocation (indoor, underground, outdoor), aggregation and interconnection of services (silo busting)

AXIS 4: Business Processes: Innovative internal and external approaches 

  1. Human resource solutions: communications, turnover & temp staff issues, intermittency, twinning, shortages, training, recruitment, retention
  2. New services integrating voice and movement (recognition, capture, understanding) or reinvention of the promotional piece/object
  3. Improvement of communication, interoperability and collaboration between diverse organizations across a broad area
  4. Decision support technologies (logistics, management, inventories, etc.)

AXIS 5: Impact: Improving social and sustainable impact

  1. Tourism, culture, sustainable, responsible entertainment, reduction of tourism’s environmental footprint, waste management and site maintenance
  2. Solutions for specific customers or needs (new targets, new destinations, new practices)
  3. Access to local products and community know-how, experience of local culture on arrival, involvement of inhabitants, economic resilience of areas visited
  4. Increased impact of social contribution and sustainable development, visitor awareness and accountability