Discovery Program

Accelerate your business opportunities!

The MT Lab Discovery Program is a short one-month coaching program, customized to your level of development.

Quickly validate your suitability for the tourism, culture and entertainment sectors, and let us open up a wealth of business opportunities for you.

Next departure: Autumn

Who is it for?

Business developers (founders, CEOs, managers) of startups with a first proof of concept or a market-ready innovative solution, looking for a quick validation of their suitability for the tourism, culture and entertainment market.

How long will it take?

The Discovery Program lasts one month: 3 weeks of workshops at a rate of 2 workshops of 2 hours per week, and one individual diagnostic meeting with our Entrepreneur in Residence. Please allow an additional 1 hour for preparation of deliverables after each workshop.

100% virtual

The entire program takes place online via the Zoom platform. All workshops will be held in French.

Program objectives

1

Access the latest industry insider information from experts and influential players

2

Make your solution visible to the 12 major MT Lab partners, who could potentially open the door to future business opportunities.

The benefits of the Discovery Program

Target the concrete business opportunities that your solution can address in tourism, culture and entertainment, and quickly adapt your value proposition and business model to suit industry needs.

Insider information on the tourism, culture and entertainment market from industry experts.
Exploring co-development opportunities with major MT Lab partners and other industry players.
Tailor your message and value proposition through the use of a one-pager, to specifically address industry partners.
Align your business model to ensure that your solution meets the industry’s need for innovation, particularly in the context of the post-COVID recovery.
Direct your search for funding to the most appropriate programs to help you implement your solution in tourism, culture and entertainment co-development projects.

At the end of the program, you will have delivered a one-pager and developed an approach that is relevant and adapted to the business culture of major players in tourism, culture and entertainment, enabling you to generate more targeted and profitable opportunities for your company.

December 12, 2022

Registration opens

January 22, 2023

End of registration

March 2023

Launching the cohort

Innovation challenges in the tourism, culture and entertainment industry

Do you think you have an innovative solution that could adequately address one or more of these 8 innovation challenges in the tourism, culture and entertainment industry? Participate in the Discovery Program and gain visibility with our partners for potential business opportunities.

1

DATA

2

HOME

3

MOBILITY

4

EXPERIENCE

5

IMPACT

6

HUMAN RESOURCES

7

PROCESS

8

PROMOTION

DATA

Measuring visitor behavior and emotions to validate their level of feeling and commitment, and solutions to increase their level of trust, satisfaction and likelihood of recommending the offer.
Capture, structure, analyze and segment data on a location or destination to make more targeted, revenue-generating strategic decisions (e.g. recovery of local and international demand, management of passenger flows).
Help in understanding hospitality needs, and algorithms to offer visitors more flexibility in making decisions and reservations once at their destination, so that they can easily make changes to their services or upsell them during their trip.
Visitor qualification, profiling, data modeling and categorization to better personalize the welcome and experiences offered to visitors, and to estimate the elasticity of the historical portfolio for lightning or dynamic promotions.
Tracking and qualifying visitors throughout their visit, thanks to an omnichannel strategy (physical and digital) enabling direct, personalized engagement, as well as a better method of allocating players and their messages to the various contact points.
Solutions for aggregating and centralizing information, so that the various players in the tourism, culture and entertainment sectors in a given region, province or country can share information more effectively, coordinate and harmonize their services to visitors in a coherent way, while complying with the highest standards of information security and privacy protection.
Automation tools to maintain engagement, accelerate and facilitate strategic and competitive intelligence, detect market trends and opportunities (e.g. keyword reading), build better business intelligence, maximize social time (cultural holidays and vacations) and detect new market signals not traditionally used pre-covid to predict demand.
Acceleration of data processing time to enhance real-time interaction capabilities (e.g. use of 5G with bandwidth optimization and latency reduction), particularly for the integration of targeted technologies such as IoT, virtual or augmented reality or voice recognition.

HOME

Adapt the customer experience at destination (e.g. airport or flight boarding) to the new post COVID standards with a contactless experience and/or biometric interface.
Reduce visitors’ feelings of stress and apprehension by integrating soothing or playful installations or experiences, particularly during waiting times.
Technological and non-technological adaptations to ensure the health and safety of visitors (e.g. contactless experience), and to provide them with easy access to information about the measures in place, the standards to be met and the possibilities for assistance.
Adaptation and facilitation of reception logistics according to weather conditions, particularly during the winter season specific to Quebec, and tourist seasons (high and low), and mechanisms for interacting with customers in the event of cancellations, schedule changes and/or weather alerts.
ervices or products that empower the visitor at destination to limit interactions, thanks to tools for recommending personalized experiences and itineraries, and methods for identifying short- and long-term travel interests.
Facilitate adapted reception (online and on-site) for increasingly segmented customer groups: in emerging niches (e.g. e-sport, marathon runners, cycling, hunting and fishing, golf, wildlife observation, religious heritage, etc.) and for customers with reduced physical ability.
Solutions to meet certain primary and sanitary needs related to hygiene (e.g. hand-washing, bathroom maintenance, etc.) while optimizing operational processes.
acilitation of visitor capacity (e.g. entry points and control of access rights) and management of visitor flows, while complying with sanitary measures, particularly in remote or wilderness locations, where visitor numbers are likely to increase post-pandemic.
Reconciling the processes of welcoming a mixed clientele: local and international.

MOBILITY

Managing flows and mobility on the territory with a more local perspective, maximizing local experiences (discovering a neighborhood, a city, a region) and modes of active mobility.
Solution accessible in off-grid mode (e.g. remote territories, overhead transmission, underground network).
Rethink the visitor’s experience, taking into account new sanitary measures and physical distance.
utilize hospitality facilities in more remote regions and in the wilderness, to diagnose occupancy rates and capacities in real time, and to analyze predictively the opportunities for forfeiting and the risks of overcapacity for each season (transfer from cities to the wilderness and the regions).

EXPERIENCE

Define new customer experience standards: sanitary, contactless, on-board aircraft, health/biometric passports.
Experiences that enable visitors to participate, experience and contribute to the development of the offer and the collective well-being of the local community and its heritage.
einvention of point-of-sale and online purchasing platforms, with increased accessibility to local products (e.g. agri-food, crafts, etc.) and promoting economic spin-offs for the destination.
Integration of new digital and interactive tools to master 100% online or hybrid experiences throughout the visitor’s journey (before, during and after the experience), enabling new sources of revenue for the leisure, cultural, entertainment and business tourism sectors.
Turnkey solutions (e.g. packages or platforms) for booking and purchasing online before, during and after a visit, and products or services that complement an experience and its distribution and broadcasting.
Tools to empower the visitor’s experience, and accessibility to and evaluation of individual experiences (e.g. digital guide or concierge).
Creation of new multi-sensory, interactive and/or immersive experiences and concepts, to make visitor flow more fluid and fun, and enhance attractiveness.
Customization of more targeted offers by interest or theme (e.g. tourist routes and circuits) and development of packages to benefit a maximum number of players in a given territory (e.g. platform), location or pan-Canadian network (e.g. hotels, restaurants, convention venues, etc.).
hink about and equip locations and destinations in need of revitalization to enhance or evolve the existing offer (e.g. hotel rooms, meeting and convention facilities, sports center, etc.) while developing new sources of revenue (e.g. new use of a location) and preparing for the gradual return of local and international leisure and business visitors.
Vitalize and maintain access to cultural products, services and events to contribute to well-being.
Solutions that enhance the Quebec winter experience, or adapt to the seasons.
Modular or reusable fittings, design or furniture for multifunctional spaces, and redevelopment of spaces where the reason for use has changed or evolved as a result of the pandemic.

PROCESS

Automation and robotization solutions that increase or improve the productivity of one or more departments, or other emerging technologies that identify problematic processes and can replace non-value-added tasks or situations that are complex for humans to optimize.
Tools to help you make decisions and increase independent income.
collaborative tools to optimize internal communication and centralize information, particularly in a context of increasing teleworking.
Development of more agile and flexible processes, including the pooling of skills.

Tools to better target training and empowerment issues for teams (permanent and temporary) and managers, to increase employee engagement, improve customer service quality and reduce turnover.
Alternative solutions to temporary labor shortages to boost productivity and efficiency: employer branding, retention, pooling, optimization, automation, robotization.
Set up communication tools to restore talent’s confidence and encourage it to reinvest in the tourism, culture and entertainment sector, and to attract and recruit new talent, particularly from the next generation.
ncreasing trust and responsibility to employees (with technological or non-technological tools), more agile and flexible for records management, change management and access to information.
Training and skills development planning tools to help employers and managers better manage the unexpected and their teams in times of crisis (doing more with less).
Refresher training in the use of new data and technologies integrated into the company (database management tools, internal or video-conferencing communication tools, etc.).
Training to support host sites located in remote areas, to better plan their hosting capacity and experience.

PROMOTION

Solutions for loyalty (new methods and offers), corporate engagement, discovery of destinations outside Quebec, and development of local offers to stimulate demand.
Original ways to promote more remote regions.
Defining or redefining a destination’s values and aligning promotion with them, to generate demand among targeted visitors who share similar values, for a more harmonious destination.
Integrate a good balance between tools, promotional and direct marketing resources aimed at local customers, while maintaining interest in foreign markets and the media.
Capture expectations, irritants and “best practices” to better represent diversity, ensure universal accessibility and meet the needs of specific clienteles: local, LGBTQ+, multilingual, multicultural, people with reduced physical ability, etc. and development of offers (online and on-site) linked to specific themes or market niches (e.g. e-sport, cycling, hunting and fishing, golf, wildlife observation, religious heritage, etc.).
Rebuild trust for the destination by communicating the health and safety measures put in place, in collaborative mode with destinations (cities, associations, government, etc.).
Giving a voice to local destination residents to reinforce and communicate to visitors the image of a harmonious destination.

IMPACT

Intensification and improvement of ecological and sustainable practices, to mitigate environmental impact at destination and preserve tangible and intangible heritage (e.g. gastronomy, fauna and flora icons).
The role of visitors in generating an impact on the host community and location, from a perspective of sustainable tourism and social and environmental responsibility.
Integration of clean technologies and awareness of sustainable and waste-free best practices, with increased interest in nature and outdoor destinations.
Increased access to local products, services and entertainment offers for visitors, enabling them to play an active role in preserving the region’s assets and generating a positive impact on the community. Enhance the cultural character, identity and values of the Quebec destination.
Involve residents of local destinations at the heart of activities to use their leverage as ambassadors and thus establish a harmonious relationship between visitors and citizens.
Reuse existing technologies (e.g. QR codes, geolocation tools, etc.) or facilities, and reduce the impact caused by increased digital use (e.g. good data and e-mail management to reduce server overuse).
Sustainable development plan, social involvement, eco-design, reduction or compensation of greenhouse gas emissions.

*Recorded before the COVID-19 crisis.

Our major partners

Each year, our 12 leading industry partners identify priority innovation themes, enabling you to gear your business solutions to meet these concrete needs.

Apply to the Discovery Program

Complete and submit the Program application form (by clicking on the link below).
10 to 15 startups that best meet the industry’s innovation needs will be chosen from among the applicants.
Selected participants will receive the exact program schedule by e-mail.

Next program departure: Autumn

Discovery Program

Discovery Program

Accelerate your business opportunities!

Who is it for?

How long will it take?

100% virtual

Program objectives

1

2

The benefits of the Discovery Program

December 12, 2022

Registration opens

January 22, 2023

End of registration

March 2023

Launching the cohort

Innovation challenges in the tourism, culture and entertainment industry

1

2

3

4

5

6

7

8

Our major partners

Apply to the Discovery Program

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