
Applications are now closed.
Stay tuned to find out when the next application period opens!
Who is it for?
- The signing of strategic partnerships and/or
- Contract completion in the tourism industry and/or
- Building a long-term customer base.
To be eligible, a company must have a NEQ (Numéro d’Entreprise du Québec) and have been in business for more than one year. Other specific conditions apply. Please consult the Candidate Guide.
*A company with strong development potential, designed to grow rapidly (employees, revenues, customers), with no geographical constraints, with a scalable business model aimed at commercializing a new idea that meets a need, thus creating a future market or transforming an existing one.
Program objectives
- Improve internal skills or acquire new ones
- Acquire new resources
- Increase the market value of the service/product
- Automate internal functions needed for better optimization
- Deploy products, services or strategic activities in other markets.

Dates to remember
- May 22, 2024 : Registration opens
- May 30, 2024: Virtual information session
- June 19, 2024: Registration closes
- August 2024:Winners announced and cohort launched
Why apply?
- Strengthening innovative Québec companies with high growth potential
- Access to $45,000 in financing to implement growth plan
- Personalized support from business strategy experts and coaches
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The aim is to maximize the solution's impact and foster its growth as an innovative company.

Selection criteria
- Address 1 or more of the 4 priority themes for the tourism industry
-
1. Improve the productivity, competitiveness or efficiency of tourism businesses
2. Countering labour shortages
3. Reduce the environmental footprint of tourism activities
4. Promote the sustainable digital shift of tourism businesses. - Demonstrate ability to grow rapidly over a 9-month horizon
- Demonstrate innovation and scalability of business model
- Consideration of the principles of responsible and sustainable tourism
- A need for growth whose success will benefit Quebec's tourism innovation ecosystem
- Demonstrate that the support offered is aimed at increasing the company's productivity
- Demonstrate the relevance and clarity of your support needs and spending plan
How do I apply?
Complete the online application form, providing the requested deliverables:
- Logo (JPEG or PNG format)
- Executive summary (downloadable template below)
- Video pitch of the company (maximum maximum of 120 seconds)
- Latest financial statements (PDF format)
- Presentation of the growth project – max 6 pages (PDF format)
Do you have any questions?
Listen to the replay of the May 30, 2024 briefing.
For further information, please contact Mathias Prouvost at mathias@mtlab.ca
How to apply to the call?
How to apply to the Program
The aim of the program is to strengthen innovative Quebec companies with growth potential.
They are intended to foster innovation in the Quebec’s tourism industry by responding to needs through the development of concrete solutions.
The aim of the coaching is to maximize the solution’s impact and encourage its growth as an innovative company.
Selection and application process
- Complete and submit the application form by January 10, 11:59 p.m.
- Send your deliverables (see detailed Guide)
- The selection committee meets in January 2022and up to 5 companies will be selected as winners to start the program in February 2022;
- Only selected companies will be contacted.
1
Your Executive Summary
2
Your financial statements
3
Your video pitch, maximum 120 seconds long
Eligibility criteria
Be legally constituted under federal or Quebec law and registered with the Registraire des entreprises du Québec;
- Have its head office in Quebec and its employees work mainly from Quebec;
- Not be 50% or more owned by other existing companies or organizations;
- Own the rights to use the intellectual property of its product or service;
- Began its marketing phase and be in a growth phase.
Evaluation criteria
- (20%) The company responds adequately to 1 or more of the industry’s 4 priority themes
- (20%) The company demonstrates ability to grow rapidly over a 12-month horizon
- (15%) Innovative nature of the solution and demonstration of business model business model
- (15%) The company demonstrates its market relevance and relevance of its innovation (product or service) for thetourism industry and/or international tourism industry
- (15%) The innovative company demonstrates a need for growth whose success will benefit innovation ecosystem and/or international tourism innovation ecosystem
- (15%) Relevance and clarity of supportneeds
Click here to find out more, with our detailed Growth Program Guide.
“This project is possible thanks to the financial contribution of the Ministry of Tourism”.