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Incubation program

The 2022-23 Incubation Program

The economic recovery is now, and your innovative solution could be the key. Grab this opportunity during the recovery of the tourism, culture and entertainment industry by participating in the MT Lab Incubation Program.

The Incubation Program offers:

  • Privileged meetings with key players in the industry
  • More than 30 hours of individual and group sessions to support your business development
  • Free access to a coworking space for 1 month
  • Opportunities to pitch your innovation to potential industry clients

Who is it for?

CEOs, entrepreneurs, and project initiators with a solution in the commercialization phase.

The industry is seeking innovative solutions for:

Data, Reception, Experiences, Process, HR, Promotion and Impact

Program duration

December 6, 2021 to January 16, 2022.

(Next cohort: March 2022)


Program objectives

  1. Locate your offering and develop your value proposition in the tourism, culture and entertainment industry, and tailor your solution as needed.

  2. Strengthen your knowledge and skills in all facets of business development to help you build a network and a “toolkit” to master your relationships with large companies.

  3. Test your suitability for the market through support or co-development projects with industry leaders, which will allow you to measure the relevance of your adapted solution and put into practice.

  4. Meet multiple players in the tourism, culture and entertainment industry to accelerate your business and marketing opportunities, here and overseas.

Information session:

incubation program

Dates of the next two programs

A hybrid program: both virtual and in-person

Comprising some 5 to 7 businesses, the next two cohorts of the program will run: 

  • Sign up for our next information session on Monday, December 20 from 12:30 p.m. to 1:15 p.m. 👉!

With the increasing digitization of processes, the MT Lab now provides its support service in a hybrid format combining virtual learning and in-person meetings. 

Most of the training will be virtual while the networking sessions and the majority of the mentoring meetings will be held in person at the MT Lab.

Why apply?

Your participation in the Incubation Program will move you to the forefront of business opportunities in the tourism, culture and entertainment industry. Have you developed an innovative solution and are now looking for a way to surpass your competitors by signing your first clients?

Matching the needs of potential clients is one of the main difficulties encountered by entrepreneurs, which is why our support programs specialize in the market viability of your solution.

Check out our Reverse Pitch Matinée: innovation opportunities for project initiators in the company of the Palais des Congrès de Montréal, Tourisme Montréal and Air Canada

Program content

During the 12 months of the Incubation Program, participants will have access to: 

  1. Personalized support from an entrepreneur in residence 
  2. Training to develop your entrepreneurial skills 
  3. Networking sessions with several companies in the industry 
  4. Events covering the latest business trends and opportunities
  5. Mentoring by experts and MT Lab alumni companies

How to apply?

To apply to the Incubation Program, simply respond to the call for applications by completing this form 👉

We suggest advance preparation of the following documents, which will be requested when completing the application form:


Your personalized collaboration avenues


Your one-pager intended for the MT Lab’s Major Partners and key players in the ecosystem


Your video pitch of up to 120 seconds

List of startups that have been part of the MT Lab cohorts

Will you be next?


Audrey Bernard
Stimulation Déjà Vu 

Andrew Lockhead
Stay 22

Maxime Gauthier Bourbonnais

Empower your innovation in tourism, culture and entertainment!