The MT Lab’s Observation Log: Innovations in tourism, culture and entertainment is a tool, the fruit of a series of observations and findings, which indicates the emergence of new trends or needs likely to have an impact on our industry.
The trends in the notebook are organized around 8 main themes :
The experiential
The impact
Data and artificial intelligence
Reception
Mobility
Internal processes
Human resources
Promotion/marketing
These constantly evolving axes intersect and overlap to create a variety of opportunities.
The MT Lab helps spot market innovations. By monitoring industry signals, it identifies current and emerging challenges and needs, enabling tourism players to adapt and prepare for future changes.
By sharing the Carnet d’observations, the MT Lab hopes to help reflection and decision-making for all Quebec players in the tourism, culture and entertainment sectors who are seeking to understand and anticipate innovation trends.
The observation log was produced thanks to numerous discussions with industry players, including MT Lab’s major partners: Tourisme Montréal, Aéroport de Montréal, Alliance touristique, ITHQ, Loto-Québec, Musée de la civilisation, Palais de congrès de Montréal, Sépaq, Air Canada, Olympic Park, Destination Québec cité, IDE Trois-Rivières, Tourisme Mauricie, Tourisme Abitibi-Témiscamingue. with the support of the Ministère du tourisme, Ministère de l’économie, de l’innovation et de l’énergie, Ville de Montréal, and Canada Economic Development.
MT Lab – Main office and coworking space
141, avenue du Président-Kennedy, 7th floor
Local SB-7250, Locker #18
Montréal (Québec) H2X 1Y4
514-876-5284
Metro Place-des-Arts (UQÀM exit)
Parking: Saint-Urbain entrance
The MT Lab is located in UQÀM’s Complexe des sciences Pierre Dansereau, certified LEED® Silver by the Canada Green Building Council (CAGBC).
MT Lab – Pôle d’innovation en tourisme durable (Quebec City office) :
📞 418.558.9568
