Les Attractions Bfly inc.

The customer

Bfly is a children’s brand based on an original fantasy universe, with unique characters and children’s books that invite you to dream. The philosophy of the positive butterfly effect inspires all creations: “a small change in a child’s life can lead to the realization of a big dream”. Bfly’s installations include a butterfly aviary, play modules with interactive courses, climbing, a mirror maze, attraction centers and now a fluorescent miniature golf course. Bfly has locations in Brossard, Laval and Quebec City.

Project summary

Bfly was looking to develop a more inclusive attraction for its growing number of visitors (ages 5 to 12) to Quebec City. So they designed an indoor UV miniature golf course themed around Blfy characters, suitable for all ages. The innovative addition of multimedia and interactive content highlights the storytelling elements that make the experience more immersive. By making the installations modular and durable, the organization guarantees that this attraction will last a long time and reach many children growing up in the fantastic universe of Bfly, across Quebec.

This project is in progress

Further updates on the progress of this financing project will follow shortly.

Coming soon:

Challenges
Solutions
Findings and results

Keep up to date with our latest news by following us on social networks!

The challenge

The success of this new attraction is unequivocal. The activity is so popular that the number of visitors makes queue management a complex task.

The solution

A reservation system was introduced to help manage the queues, and it seems to be working. The situation has greatly improved and the activity remains very popular.

A new mini-golf course is planned for 2025. It will be able to meet greater demand, this time with 18 holes.

Innovation for tourism

One of the realities faced by Bfly for its installations is the ephemeral effect of leases. Thanks to the funding, they were able to innovate in their approach and come up with temporary, transportable and sustainable solutions to realize their vision.

Mini-golf under fluorescent lighting is a great initiative that :

Extends the company’s reach in Quebec City
Offers an activity tailored to its growing audience
Allows for flexible, removable installation according to market and space availability
Offers a different kind of interactive experience

Results and findings

Impressions are very positive, and the event attracted almost 15,000 people in 2 months. This has led to a 45% increase in revenue. People seem to really enjoy mini-golf, and the feedback is very enthusiastic.

The project continues, with a new route planned for 2025.