Société du parc Jean-Drapeau + MySmartJourney

The customer

For 150 years, Parc Jean-Drapeau has been an iconic destination for all Montrealers, offering invaluable access to nature and the river. Many major events take place in this large urban park every year, including the F1 Grand Prix, major festivals and other celebrations. The park’s history is rich and captivating, having helped propel great athletes, artists and projects, while bringing us together across generations.

Project summary

On the occasion of its 150th anniversary, Parc Jean-Drapeau is celebrating its rich heritage with innovative educational content, presented via interactive kiosks dotted around its islands. This journey invites participants to discover or rediscover the park from a new angle, while highlighting the great moments in its history and its mission as a great urban park. The content is easily modifiable, and can be updated to reflect events and new developments.

This project is in progress

Further updates on the progress of this financing project will follow shortly.

Coming soon:

Challenges
Solutions
Findings and results

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The challenge

It’s important for museums and permanent attractions to renew themselves to attract new audiences. Innovative ideas from companies such as Stimulation Déjà-Vu are making such stations a reality.

Today, to stand out from the crowd, you need to employ innovative ideas and use technology to enhance the customer experience.

The solution

This unique exhibition offers the opportunity to immerse oneself in the marine world in a different way, and shows a new perspective on the exploration of aquatic environments.

The EAU’DORAT exhibition contains :

a varied olfactory station with information;
the opportunity to immerse yourself sensorially in the life of a polar bear and a shark, to become aware of their way of life;
marketing this exhibition to attract new visitors.

The service provider

MySmartJourney is a tool for creating digital itineraries for tourist and cultural sites. It’s a platform used to create and design contactless cultural or tourist mediation scenarios. QR code technology enables people to discover points of interest using their smart device, without being bombarded by educational displays. This enables autonomous learning, making the experience more personalized and enjoyable.

Results and findings

The exhibition was much appreciated by visitors and generated a great deal of enthusiasm. Good media coverage also helped to highlight the efforts and create excitement.

If we had to do it all over again, the materials would be chosen more for their durability, since we had to change several parts.