Tourisme Chaudière-Appalaches
+ USKA

The customer

The Tourisme Chaudière-Appalaches website is a directory of activities, accommodations, events and other local tourist attractions. The organization’s mission is to provide regional leadership in promotion, hospitality and information, and to stimulate tourism development for the benefit of its members. It plays an important role as a catalyst in their communities, with the aim of increasing the economic spin-offs associated with the tourism industry.

Project summary

It’s now easier for tourism professionals to update their attraction information with a single management platform: USKA. This interface simplifies the process of changing multi-platform data and provides a simple, efficient dashboard.

In a tourism context where the lack of manpower is causing many delays and overworked responsibilities, it’s important to innovate to make administrative tasks easier.

This project is in progress

Further updates on the progress of this financing project will follow shortly.

Coming soon:

Challenges
Solutions
Findings and results

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The challenge

It’s important for museums and permanent attractions to renew themselves to attract new audiences. Innovative ideas from companies such as Stimulation Déjà-Vu are making such stations a reality.

Today, to stand out from the crowd, you need to employ innovative ideas and use technology to enhance the customer experience.

The solution

This unique exhibition offers the opportunity to immerse oneself in the marine world in a different way, and shows a new perspective on the exploration of aquatic environments.

The EAU’DORAT exhibition contains :

a varied olfactory station with information;
the opportunity to immerse yourself sensorially in the life of a polar bear and a shark, to become aware of their way of life;
marketing this exhibition to attract new visitors.

The service provider

USKA is made up of specialists in digital visibility in the tourism sector. They implement management and strategic tools for companies wishing to promote their activities online. In today’s fast-moving tourism sector, more and more professionals are finding themselves overwhelmed, both by new consumer trends and by the multiplicity of platforms.

To help them see things more clearly, they chose to develop an all-in-one solution coupled with personalized support.

Results and findings

The exhibition was much appreciated by visitors and generated a great deal of enthusiasm. Good media coverage also helped to highlight the efforts and create excitement.

If we had to do it all over again, the materials would be chosen more for their durability, since we had to change several parts.