It’s true that some areas of the tourism economy are cyclical. Nevertheless, it’s a field with many players whose activities diversify year-round to ensure prosperity. This makes it a perfect field for innovation and the creation of new investment avenues.

Almost every industry has been negatively impacted in one way or another by the pandemic. The solutions that were undertaken to alleviate the situation led to a stronger, more dependent system. The tourism industry, for its part, has rallied to the cause of mutual aid in the community, prioritizing more local stopovers and diversifying its marketing.

New activities and solutions have emerged, with the aim of making the most of nearby attractions. This has had the effect of stimulating the economy almost to the same level as before the pandemic. By diversifying, collaborating and innovating, we are ensuring a sustainable future for our tourism and collective economy.

People are cutting back on foreign travel, but are more likely to travel locally. The evolution in travel habits is at the root of a new tourism economy that highlights the attractions of each region and stimulates the purchase of local goods, services and products.

This is why the innovative involvement of companies is so important for the tourism sector, which now caters for foreign tourists as well as the resident population.