Tourism Innovation Certification – Level 2

Certification in tourism innovation
- level 2: Managing an innovation project: from design to implementation

Are you a professional in
the tourism industry?

Take part in our free 6-session training course offered in partnership with ESG+.

Level 2 of the training program, divided into 6 sessions, will enable you to apply and take even further the concepts of innovation culture and open innovation seen in Level 1. Sessions will cover, among other things, innovative project management, value proposition development, business model components, evaluation criteria and an innovation project action plan.

This training course isaimed at tourism professionals (employees of Quebec tourism organizations) from various sectors who have completed level 1 of the Tourism Innovation Certification.

In short, the course offers you :

  • 5 videoconference sessions lasting 2h00 with 2 experienced trainers;
  • 2 individual 30-minute videoconference meetings with the trainers;
  • 1 one-day face-to-face session in Montreal to put learning into practice.

Topics covered :

  • Session 1 – From idea generation to innovative project management
  • Session 2 – Seizing the innovation opportunity: value proposition and idea validation
  • Session 3 – Seizing the innovation opportunity: business model components
  • Session 4 – Evaluation criteria for innovation projects: tools and analysis
  • Session 5 – Transforming the idea into a project: action plan
  • Session 6 – Integration

2 upcoming cohorts :

Cohort n°1 (15 places) :
Distance learning – 3:00 pm to 5:00 pm
September 5, 2024, September 26, 2024, October 10, 2024, October 31, 2024 and November 14, 2024
Face-to-face: 1 day on November 28, 2024 in Montreal from 8:30 am to 5:00 pm
Cohort n°2 (15 places) :
Distance learning – from 3:00 pm to 5:00 pm
November 26, 2024, December 10, 2024, January 7, 2025 and February 25, 2025
In-class: 1 day on March 18, 2025 from 8:30 am to 5:00 pm (location to be defined)

Our 2 trainers :

Hela Chebbi, PhD, has been Professor of Strategy at ESG, UQAM since 2018. Previously, she held positions as Director of the Entrepreneurship Research Center and Director of the Management and Strategy Department in France. With a PhD in strategic management, she is particularly interested in innovation strategies, intrapreneurship and the international development of SMEs, areas of expertise in which she has carried out numerous research projects. Her research work has focused on the development of innovation projects in several sectors: aeronautics, Fintech, etc. The results of this work have been presented at international conferences and published in world-renowned journals: Entreprendre et innover, Journal of Business Research, Revue Internationale PME, Review of International Business and Strategy, Management international, etc. Hela Chebbi is also a member of the Strategic Innovation and Governance Research Group (GRISG).

In addition to her scientific and academic activities, Hela Chebbi has mobilized her innovation expertise to provide training, coaching and consulting services for companies in a wide range of sectors (fintech, pharmaceuticals, agriculture, telecoms, etc.). This makes her a recognized expert in the field of innovation and strategy).

Majdi Ben Selma has been Professor of Strategy at ESG UQAM since 2016. He is interested in innovation, diversification and internationalization strategies. Other elements of Majdi Ben Selma’s research include the managerial levers of social innovation in large mature organizations, and the nature and outcomes of collaboration between Fintechs and large financial institutions. Majdi obtained a PhD in strategic management from the Université de Bordeaux in France, and completed a post-doctorate at HEC Montréal. As a co-author, he has published several articles in scientific journals, such as Management Decision, Euromed Journal of Businessentreprendre & innover, Journal of Management and Governance and Review of International Business and Strategy.

He is co-founder and member of the executive committee of the Groupe de recherche sur l’innovation stratégique et la gouvernance (GRISG). A recognized expert in innovation and strategy for both companies and organizations, Majdi has extensive experience in innovation and strategy consulting and training. Involved in a number of strategic planning mandates, he has coached senior executives and operational managers in various sectors (tourism, public, cooperative, agri-food, pharmaceutical and technology).

Why apply?

For more details, download our Candidate’s Guide.

Selection criteria

  • improve the productivity, competitiveness and efficiency of tourism businesses
  • to counter the labor shortage
  • reduce the environmental footprint of the tourism industry
  • encourage tourism businesses to go digital.

This program is part of the Tourism Innovation Program managed by MT Lab and set up with the financial support of the Ministry of Tourism..

How to apply to the call?

How to apply to the Program

The aim of the program is to strengthen innovative Quebec companies with growth potential.

They are intended to foster innovation in the Quebec’s tourism industry by responding to needs through the development of concrete solutions.

The aim of the coaching is to maximize the solution’s impact and encourage its growth as an innovative company.

Selection and application process

  • Complete and submit the application form by January 10, 11:59 p.m.
  • Send your deliverables (see detailed Guide)
  • The selection committee meets in January 2022and up to 5 companies will be selected as winners to start the program in February 2022;
  • Only selected companies will be contacted.

1

Your Executive Summary

2

Your financial statements

3

Your video pitch, maximum 120 seconds long

Eligibility criteria

Be legally constituted under federal or Quebec law and registered with the Registraire des entreprises du Québec;

  • Have its head office in Quebec and its employees work mainly from Quebec;
  • Not be 50% or more owned by other existing companies or organizations;
  • Own the rights to use the intellectual property of its product or service;
  • Began its marketing phase and be in a growth phase.

Evaluation criteria

  • (20%) The company responds adequately to 1 or more of the industry’s 4 priority themes
  • (20%) The company demonstrates ability to grow rapidly over a 12-month horizon
  • (15%) Innovative nature of the solution and demonstration of business model business model
  • (15%) The company demonstrates its market relevance and relevance of its innovation (product or service) for thetourism industry and/or international tourism industry
  • (15%) The innovative company demonstrates a need for growth whose success will benefit innovation ecosystem and/or international tourism innovation ecosystem
  • (15%) Relevance and clarity of supportneeds

Click here to find out more, with our detailed Growth Program Guide.

“This project is possible thanks to the financial contribution of the Ministry of Tourism”.