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Your Executive Summary
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Your financial statements
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Your video pitch, maximum 120 seconds long
Level 2 of the training program, divided into 6 sessions, will enable you to apply and take even further the concepts of innovation culture and open innovation seen in Level 1. Sessions will cover, among other things, innovative project management, value proposition development, business model components, evaluation criteria and an innovation project action plan.
This training course isaimed at tourism professionals (employees of Quebec tourism organizations) from various sectors who have completed level 1 of the Tourism Innovation Certification.
Hela Chebbi, PhD, has been Professor of Strategy at ESG, UQAM since 2018. Previously, she held positions as Director of the Entrepreneurship Research Center and Director of the Management and Strategy Department in France. With a PhD in strategic management, she is particularly interested in innovation strategies, intrapreneurship and the international development of SMEs, areas of expertise in which she has carried out numerous research projects. Her research work has focused on the development of innovation projects in several sectors: aeronautics, Fintech, etc. The results of this work have been presented at international conferences and published in world-renowned journals: Entreprendre et innover, Journal of Business Research, Revue Internationale PME, Review of International Business and Strategy, Management international, etc. Hela Chebbi is also a member of the Strategic Innovation and Governance Research Group (GRISG).
In addition to her scientific and academic activities, Hela Chebbi has mobilized her innovation expertise to provide training, coaching and consulting services for companies in a wide range of sectors (fintech, pharmaceuticals, agriculture, telecoms, etc.). This makes her a recognized expert in the field of innovation and strategy).
Majdi Ben Selma has been Professor of Strategy at ESG UQAM since 2016. He is interested in innovation, diversification and internationalization strategies. Other elements of Majdi Ben Selma’s research include the managerial levers of social innovation in large mature organizations, and the nature and outcomes of collaboration between Fintechs and large financial institutions. Majdi obtained a PhD in strategic management from the Université de Bordeaux in France, and completed a post-doctorate at HEC Montréal. As a co-author, he has published several articles in scientific journals, such as Management Decision, Euromed Journal of Businessentreprendre & innover, Journal of Management and Governance and Review of International Business and Strategy.
He is co-founder and member of the executive committee of the Groupe de recherche sur l’innovation stratégique et la gouvernance (GRISG). A recognized expert in innovation and strategy for both companies and organizations, Majdi has extensive experience in innovation and strategy consulting and training. Involved in a number of strategic planning mandates, he has coached senior executives and operational managers in various sectors (tourism, public, cooperative, agri-food, pharmaceutical and technology).
The aim of the program is to strengthen innovative Quebec companies with growth potential.
They are intended to foster innovation in the Quebec’s tourism industry by responding to needs through the development of concrete solutions.
The aim of the coaching is to maximize the solution’s impact and encourage its growth as an innovative company.
Your Executive Summary
Your financial statements
Your video pitch, maximum 120 seconds long
Be legally constituted under federal or Quebec law and registered with the Registraire des entreprises du Québec;
“This project is possible thanks to the financial contribution of the Ministry of Tourism”.
MT Lab – Main office and coworking space
141, avenue du Président-Kennedy, 7th floor
Local SB-7250, Locker #18
Montréal (Québec) H2X 1Y4
514-876-5284
Metro Place-des-Arts (UQÀM exit)
Parking: Saint-Urbain entrance
The MT Lab is located in UQÀM’s Complexe des sciences Pierre Dansereau, certified LEED® Silver by the Canada Green Building Council (CAGBC).
MT Lab – Pôle d’innovation en tourisme durable (Quebec City office) :
📞 418.558.9568
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