Tourisme Mauricie and the MT Lab sign a partnership to develop a culture of open innovation in Mauricie
From left to right: Martin Lessard, Executive Director of the MT Lab, Valérie Bourgeois, Vice-President of the Board of Directors of the MT Lab, and Stéphane Boileau, Executive Director of Tourisme Mauricie.
Montreal, Quebec, November 22, 2022 — The MT Lab is pleased to welcome Tourisme Mauricie as a major partner among a dozen key players in the tourism industry in Quebec. Powered by the MT Lab, Tourisme Mauricie aims to become a hub for open innovation in tourism in order to promote the emergence and reception of young businesses on its territory.
Located between Quebec City and Montreal, Tourisme Mauricie wants to make its region a strategic area of open innovation through the creation of collective wealth, fueled by future entrepreneurs in the ideation phase from here and the rest of Quebec.
This partnership with the MT Lab is part of the desire to be, through innovation, a field of experimentation and cooperation that will allow the Mauritian region to accelerate its economic attractiveness. For its part, the MT Lab already has a first foothold in the region thanks to its partnership with TRès Trois-Rivières. In this way, the MT Lab will strengthen its presence outside Montreal and will benefit from a better knowledge of the issues faced by start-ups throughout the territory.
Tourisme Mauricie will take part in the various activities of the MT Lab. In particular, he will participate in the selection of young companies that are candidates for the latter's Incubation Program, in order to find innovation solutions in response to his challenges, or even to implement them within his organization. He will also participate in the two annual innovation days ("DemoDay"), which presents the entrepreneurial trends of the moment, as well as in the meetings of the open innovation club which promotes the exchange of expertise, the sharing of experiences, ideas, and access to a wider business network.
Quotes
"Tourisme Mauricie is very enthusiastic about the idea of becoming a major partner of the MT Lab in order to foster innovation in our Mauritian tourism industry. This is an opportunity to include innovation in a transversal way in all our current and future projects. We would like to sincerely congratulate the entire team of the Board of Directors and the permanent staff for the work carried out since 2017. This demonstrates once again how Québec shines through its creativity and innovation on an international scale." Stéphane BOILEAU, Executive Director of Tourisme Mauricie
"The MT Lab is very proud to welcome Tourisme Mauricie to its circle of major partners. We share the common ambition to create a new field of experimentation in open innovation in the Mauricie region that will be beneficial to the region itself as well as to all of Quebec. The spirit of cooperation that binds us bodes well for promising projects for Quebec tourism. I would like to thank Stéphane Boileau for his commitment and trust. Valérie Bourgeois, Vice-President of the MT Lab Board of Directors
"Tourisme Mauricie operates in a territory that is both urban and natural, which is well suited to a variety of experiments and innovative solutions. With the MT Lab, he will be able to accelerate their networking with innovative companies and develop opportunities that will make the region attractive and competitive. Martin Lessard, Executive Director of the MT Lab.
About the MT Lab
First incubator-accelerator dedicated to the world of tourism, culture and entertainment in North America. The MT Lab is both an incubator and an accelerator for startups, a platform for open innovation and networking, a space for experimentation and monitoring, as well as a place for co-working and entrepreneurial support. The MT Lab was created in 2017 by UQAM and Tourisme Montréal, and supports more than a dozen major partner companies to spark innovation and accelerate opportunities in their field. It is a proud partner of the City of Montréal, the Quebec Ministry of Tourism, the Ministry of Economy and Innovation, and Canada Economic Development.
PRESS CONTACT
Adélaïde de Tinguy, Communications Manager I [email protected] I MT Lab I MTlab.ca
About Tourisme Mauricie
The Mauricie Regional Tourism Association is a non-profit organization whose mission is to help ensure the development and enhancement of the Mauricie region's tourism offer and to act as a unifying and catalytic tool for the various parties. It has 468 members spread over six RCMs and offers tourists a wide range of activities and tourism offers near Quebec's two major urban centres.
PRESS CONTACT
Marie Plamondon, Communications Officer I Tourisme Mauricie I tourismemauricie.com I [email protected] I 819-536 3334 ext. 249
