Sustainable tourism Innovation Hub
Through open innovation, we support tourism businesses in incubating and accelerating concrete solutions to make the Capitale-Nationale an exemplary destination in terms of sustainable development and economic performance.
Co-founded in 2022 by the MT Lab and Destination Québec cité, the Sustainable Tourism Innovation Hub aims to spark innovation, promote the growth of young businesses and propel sustainable tourism as a major priority in the Capitale-National region and throughout the province. It builds on the wealth of the Québec City region in terms of tourism and sustainable development.
Incubés du programme Empreinte+
Are you developing a solution that can help reduce the carbon footprint of tourism, accelerate the energy transition or promote sustainable mobility? The Sustainable Tourism Innovation Hub is launching a call to support 5 projects in a 6-month journey combining:
- Workshops (responsible business model, financing, impact measurement, etc.)
- One-on-one coaching and specialized mentoring
- Co-creation activities with tourism stakeholders and local communities
- Networking with regional and national partners
- And more!
The objective : to help you validate the economic model of your project and maximize your chances of accessing financing, strategic partnerships and markets.
To find out more (challenges, opportunities, examples of projects, timeline) click on the link below.
Call for applications
Innovations in tourism decarbonization
Are you developing a solution that can help reduce the carbon footprint of tourism, accelerate the energy transition or promote sustainable mobility? The Sustainable Tourism Innovation Hub is launching a call to support 5 projects in a 6-month journey combining:
- Workshops (responsible business model, financing, impact measurement, etc.)
- One-on-one coaching and specialized mentoring
- Co-creation activities with tourism stakeholders and local communities
- Networking with regional and national partners
- And more!
The objective : to help you validate the economic model of your project and maximize your chances of accessing financing, strategic partnerships and markets.
To find out more (challenges, opportunities, examples of projects, timeline) click on the link below.
Deadline for submission:
November 16, 2025, 6 p.m. EST
Dates not to be missed
Virtual information session
Closing of the call applications
Pre-selection workshops
Start of the program
6
November 2025
16
November
2025
27
November
4
December
7
January
2026
At a time when global warming is having an undeniable impact, all together, we must accelerate our transition to offer future generations a sustainable and inspiring tourism ecosystem, a responsible entrepreneurial culture, and a healthy natural environment, which will make the greater Québec City region an inspiring destination on an international scale.
Are you an entrepreneur or do you have a project in the tourism sector? Join a dynamic community that is shaping the responsible tourism of tomorrow in the Quebec City region.
Why join us?
To accelerate innovation, share your practices and co-build a sustainable future for our region. Thanks to a community of practice and structured support, you will be at the heart of a committed ecosystem, with access to concrete resources and real opportunities for growth.
Our Mission
Mobilize the driving forces of tourism to transform the Québec City region into a model of sustainable transition and international influence.
Destination Québec cité has more than 825 members spread over a territory that covers Quebec City, L'Ancienne-Lorette, Saint-Augustin-de-Desmaures, Wendake and the RCMs of Portneuf, La Jacques-Cartier, Île d'Orléans and Côte-de-Beaupré, making it an important driver of the region's sustainable positioning. It is thanks to its funding that the projects of the Sustainable Tourism Innovation Hub can create so much impact.
In the media
- Launch of the Hub: The MT Lab founds a sustainable tourism innovation hub in Quebec City with Destination Québec cité
- Some achievements: MT Lab's sustainable tourism innovation hub in Quebec City: 7 months of achievements
- New name/logo: The Hub – new name, new logo, same objectives for the MT Lab Sustainable Tourism Innovation Hub
- Unveiling of the Empreinte 2 Incubators: Unveiling of the new cohort of the Empreinte program
