The MT Lab's Notebook: Innovations in Tourism, Culture and Entertainment is a tool, the result of a series of observations and observations, that indicates the emergence of new trends or new needs likely to have an impact on our industry.
The trends in the notebook are based on 8 main axes :
The experiential
The Impact
Data and artificial intelligence
Reception
Mobility
Internal processes
Human resources
Promotion / marketing
These axes, which are constantly evolving, intersect and overlap to give rise to various opportunities to be seized.
The MT Lab helps to spot innovations in the market. By monitoring industry signals, it identifies current and emerging challenges and needs, allowing tourism stakeholders to adapt and prepare for the changes ahead.
By sharing the Observation Notebook, the MT Lab hopes to help reflection and decision-making for all Quebec players in tourism, culture and entertainment who are looking to understand and anticipate trends in innovation.
The observation book was produced thanks to numerous discussions with industry players, including the MT Lab's major partners: Tourisme Montréal, Aéroport de Montréal, Alliance touristique, ITHQ, Loto-Québec, Musée de la civilisation, Palais de congrès de Montréal, Sépaq, Air Canada, Olympic Park, Destination Québec cité, IDE Trois-Rivières, Tourisme Mauricie, Tourisme Abitibi-Témiscamingue. with the support of the Ministry of Tourism, the Ministry of Economy, Innovation and Energy, the City of Montréal, and Canada Economic Development.
