Distillerie Arsenal et CO.

The customer

Located in a former cartridge factory, Distillerie Arsenal produces bold concoctions of spirits that showcase local heritage in a unique agri-tourism experience. Its museum allows visitors to tour and learn more about the historical elements that make the place so special. In addition, the distillery has a restaurant where events, tastings, shows and parties are organized to offer a total experience highlighting Quebec terroir ingredients, much to the delight of visitors. The rooftop terrace offers a view of Quebec City and its attractions, making it a popular destination for tourists.

Project summary

Thanks to the funding, a number of improvements have been made, including the creation of a rooftop garden to grow local ingredients for the production of new spirits. These recipes will then be available for tasting during visits to the museum, which will be enhanced in terms of its fun and educational aspects. The boutique annexed to the museum will be fitted out to offer products from local artisans, with a view to promoting agri-tourism attractions. This ecosystem will also benefit from a complete digital turnaround to facilitate online booking and promote the heritage of the former cartridge factory and its rich history.

This project is ongoing

Further updates on the progress of this funding project will follow shortly.

Coming soon:

Challenges
Solutions
Findings and results

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The challenge

It is important for museums and permanent attractions to refresh their themes for new audiences. Innovative ideas among businesses, such as the Déjà-Venant theme, are becoming a reality at these stations.

Today, starting from the crowd, you need to use new innovative ideas and leverage technology to develop the customer experience.

The solution

This unique exhibition offers the opportunity to immerse oneself in the marine world on another level, and presents a new perspective on the exploration of aquatic environments.

The EAU'DORAT exhibition contains:

a varied olfactory station with information;
the opportunity to become emotionally immersed in the lives of a black police officer and a shark, to learn about their way of life;
marketing this exhibition to attract new visitors.

The service provider

The various improvements require the collaboration of a number of local and foreign players who contribute to the success of this diversification and expansion of agri-tourism services.

This initiative is creating a huge workforce stimulus to manage the new features that will bring greater tourist traffic to the area.

Results and outcomes

The exhibition was much appreciated by visitors and generated a great deal of enthusiasm. Good media coverage also helped to highlight the efforts and create excitement.

If we had to do it all over again, the materials would be chosen more for their durability, since we had to change several parts.