Tourism

Your destination for business innovation

Participate in the tourism industry, from culture and entertainment to Quebec in 2024!

Quebec remains a popular international destination and its tourism industry is not a sector to be neglected. As a startup or innovative company, it is THE perfect test bed for technological, environmental, human innovation and much more!

The clientele is varied, open, curious, fervent and always looking for experiences. It is an industry of great economic vitality, which only needs to be expanded.

My business is not operating
in tourism.
Why should it?

It's an industry that's part of our business ecosystem.

It's not just restaurants and hotels in tourism. You, your customers or your partners contribute to events, supply businesses, modernize your community and participate in innovation projects that directly or indirectly affect the tourism industry.

Benefit from a more varied customer base.

This is where the collaboration between Major Partners and innovative startups is valuable for YOUR development and that of the local economy.

My company operates
in the tourism industry.
How can I grow?

The industry is diversifying to be stronger.

The spirit is now one of collaboration between companies working in tourism.

Benefit from our influence.

Participate in our support programs to receive:

  • training;
  • coaching;
  • Business development workshops;
  • financing;
  • and much more.

The tourism industry in numbers

14.5 billion
revenue in 2022
97.3 million
Annual Visitors
Business tourism
Earns 2 times more
23647 SME
Involved

Much more than tourism

Tourism includes a large ecosystem that is established in all spheres of the Quebec economy

Sustainable tourism: the basis for a more innovative economy

Sustainable tourism is "tourism that takes full account of its current and future economic, social and environmental impacts, meeting the needs of visitors, professionals, the environment and host communities".

It depends on the collaboration of the various economic actors who promote sustainable development and local entrepreneurial emancipation. 

 

Why does a sustainable approach lead to innovation?

Innovation takes place when there are issues to be addressed. In the case of sustainable development, it is a constantly changing sector that impacts all sectors of society.

The best way to be sustainable is by collaborating in an ecosystem. Come and combine your ingenuity with the expertise of our Major Partners in our innovation support programs for startups and innovative companies.

 

Innovation hub in Quebec City and
Empreinte Program

The Cluster is launching its Empreinte programme, which innovates in sustainable tourism.

Are you a startup or innovative company and want to test your sustainable tourism solution in a real market? Benefit from our Major Partners and solidify your offer for commercialization.

Supported by Québec numérique

Prejudices of the tourism sector as an economic market:

It is true that some economic spheres of tourism are cyclical. Nevertheless, it is a field with many players whose activities diversify all year round to guarantee prosperity. This makes it a perfect area for innovation and the creation of new avenues of investment.

Almost all industries have been negatively impacted in one way or another by the pandemic. The solutions that have been undertaken to address the situation have led to a stronger and more dependent system. For its part, the tourism industry has become more supportive of mutual aid in the community by prioritizing more local ports of call and diversifying its marketing.

New activities and solutions have emerged with the aim of enhancing the attractions close to citizens. This has had the effect of stimulating the economy at almost the same level as before the pandemic. By diversifying, collaborating and innovating, we ensure a sustainable future for our tourism and community economy.

People cut back on international travel but are more likely to travel locally. The evolution of travellers' habits is the basis of a new tourism economy that highlights the attractions of each region and stimulates the purchase of local goods, services and products.

This is why the innovative involvement of companies is so important for the tourism sector, which is now aimed at foreign tourists as well as the resident population.