The Hotel Association of the Greater Montreal + Hoppin' World

The customer

The Hotel Association of Greater Montreal (AHGM) is a non-profit organization whose mission is to support, represent, promote and mobilize the players in the Greater Montreal hotel industry from a sustainable development perspective. The organization creates partnerships with key companies for hotel development and promotes good practices in the field. It also holds several events and promotional campaigns to highlight hotel initiatives in Greater Montreal.

Project summary

The Association is collaborating with Hoppin' World to launch its immersive concierge service in the form of augmented reality stations at the reception of its hotels. These installations are intended to increase the curiosity of visitors and create interest in local attractions. They offer a different and adapted way to explore the sector's events and activities by stimulating the digital shift for tourism. This connected approach increases customer satisfaction by offering them an alternative to in-person requests with varied proposals, in real time and with interactive content. 

This project is ongoing

Further updates on the progress of this funding project will follow shortly.

Coming:

Challenges
Solutions
Findings and results

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The Challenge

It is important for museums and permanent attractions to renew themselves to attract a new audience. The realization of stations of this kind is possible thanks to the innovative ideas of companies such as Stimulation Déjà-Vu.

Today, standing out requires using innovative ideas and technology to enhance the customer experience.

The Solution

This unique exhibition offers the opportunity to immerse oneself in the marine world in a different way and shows a new perspective for exploring aquatic environments.

The EAU'DORAT exhibition contains:

  • a varied olfactory station with information;
  • the possibility of sensory immersion in the life of a polar bear and a shark in order to become aware of their way of life;
  • marketing of this exhibition to attract new visitors.

The Service Provider

Hoppin' is a social virtual reality app that allows people to meet virtually in existing locations. Through an immersive and safe experience, visitors are invited to discover a destination without having to travel. The platform offers the ability to arrange rounds and meetups in real-time using customer service avatars. In addition to professional meetings, you can visit art galleries, museums, nature parks, etc. As part of this project, the app serves as a tour guide by allowing visitors to explore local attractions before making a purchase.

Results and findings

The exhibition was very much appreciated by the visitors and aroused a lot of enthusiasm. Good media coverage also highlighted the efforts and created excitement.

If we had to do it again, the materials would be chosen more according to their durability since we had to change several parts.