Chaudière-Appalaches Tourism
+ USKA

The customer

The Tourisme Chaudière-Appalaches website offers a directory of activities, accommodations, events and other local tourist attractions. The organization's mission is to exercise regional leadership in the promotion of the territory and tourist reception, while informing and stimulating tourism development for the benefit of its members. Tourisme Chaudière-Appalaches plays an important role in coordinating and catalyzing the region with the goal of increasing the economic spinoffs associated with tourism activities.

Project summary

Faced with the increasing complexity of managing tourist information on multiple platforms, Tourisme Chaudière-Appalaches collaborated with USKA to develop a centralized solution. This platform allows tourism businesses to easily update their data (activities, schedules, contact information, etc.) through a single dashboard, accessible on various devices (iPad, phone, computer).

In a context of labour shortages, this data automation has reduced the administrative burden, improved productivity and ensured up-to-date information for visitors.

This project is ongoing

Further updates on the progress of this funding project will follow shortly.

Coming:

Challenges
Solutions
Findings and results

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The Challenge

For tourism businesses that are members of Tourisme Chaudière-Appalaches, managing and disseminating their information (schedules, contact information, offers, etc.) on several platforms made the workload more complex. In addition to being time-consuming, this work required technical skills that many small organizations did not have in-house. The result: incomplete information, delays in updates, and missed opportunities with visitors.

The Solution

Thanks to an intuitive dashboard, accessible on mobile, tablet or computer, tourism businesses can manage their information in a few clicks, regardless of their technological ease. In collaboration with USKA, Tourisme Chaudière-Appalaches has set up a centralized system that automates the synchronization of data on other platforms (such as Google or Tripadvisor), ensuring up-to-date dissemination while reducing the work of the teams.

The Service Provider

USKA is a company made up of specialists in digital visibility in the field of tourism. It implements management and strategy tools for companies that want to promote their activities online. In this fast-paced field, many professionals find themselves overwhelmed, both by new consumer trends and by the multiplicity of platforms.

To help them see things more clearly, the company has chosen to develop an all-in-one solution coupled with personalized support.

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Results and findings

The new system has been quickly adopted by tourism businesses in the region, who appreciate its simplicity and flexibility. Users who are less comfortable with technology find the tool accessible, and the automation of updates has saved a significant amount of time. The feedback is positive at all levels, both from employees and managers.