Bank of experts in strategic support

The concept

As part of our Project Funding Program, we have added a component offering strategic support. In this strategic support component, the applicant can benefit from funding of 75% of the fees of a consulting firm worth between $5,000 and $12,000 for strategic project development support.

To do so, the applicant can apply either with a strategic firm of his choice, or choose one recommended by the MT Lab via the bank of experts.

The experts

Paul Arseneault, UQAM

Paul Arseneault is a professor in the Department of Marketing at ESG UQAM. Holder of a doctorate in management sciences from the University of Angers (UFR ESTHUA), his teaching focuses mainly on tourism and hotel marketing, the development and marketing of tourist destinations as well as the governance of the tourism industry. He held the Chair in Tourism from 2012 to 2020 and was also Director of the Tourism Intelligence Network for 17 years.

Jean-François Bélisle, Alpha Premium

Over the past 5 years, Jean-François and his team at Alpha Premium have helped more than 100 adventure tourism, attractions and hospitality companies achieve their transformation, both in terms of their digital strategy and their automation and data use strategy, as well as their innovation strategy. Our combined expertise in artificial intelligence, digital marketing and finance allows us to focus on your consumer and calculating the ROI of marketing campaigns through data analytics.

Jacques Blanchet, Leblancdesyeux

Developing a vision or strategy requires that the target audience be receptive. The lack of a sense of belonging and pride often leads to a deficit in the engagement of our communities. Be sure that your strategy generates real participation.

Leblancdesyeux surprises by using an intuitive, unusual and unusual approach to design adapted actions and participatory devices.

Elsa Bruyère, Fabrique A

Fabrique_A is a non-profit organization, a Center of Excellence in Business Experimentation, which accompanies and supports companies, individuals and their organizations to optimize their agile transformation, experimentation culture and continuous innovation projects.

For nearly 6 years, Fabrique_A has been developing iteratively and with validated proofs of concept, specific tools and concrete initiatives in order to be able to meet this need through facilitation programs by Design Sprints and support for rapid prototyping, in co-creation with their potential customers who are often other companies.

Jean-Philippe Bonneau, Ambicio

Our mission? Maximize the value and relevance of businesses like yours. How? With effective strategies and business processes that can unleash your growth potential. And by making you the ambassador of your success, above all else. Analyzing your business context, structuring your actions, propelling your results: this is the training plan for your growth. Ready for puck drop?

Julie Côté, ExperiSens

Julie is the director of ExperiSens, a college centre for technology transfer associated with the ITHQ (Institut de tourisme et d'hôtellerie du Québec). He specializes in the hospitality and customer and employee experience industry, particularly from a sensory point of view (involving the five senses). It carries out research and development, technology transfer and expertise transfer work and is involved in environments, products, services and management processes.

Marie-Josée Denis, Centre of Expertise of the Institut de tourisme et d'hôtellerie du Québec (ITHQ)

Marie-Josée is the director of the Centre d'expertise et de recherche en hôtellerie et restauration (CER) of the Institut de tourisme et d'hôtellerie du Québec (ITHQ), which is a true reference in the fields of hotel and restaurant management, as well as in the application of science in the kitchen. Its three main objectives are: to promote and raise awareness of the challenges of hotel and restaurant management; support and promote innovation and the development of solid Québec expertise in the field; and generate positive impacts within industry and education.

Pierre-Luc Gladu, Habo

Pierre-Luc is a senior partner at Habo, a consulting firm specializing in the tourism and events industries, offering services in strategic planning, financial projections, market research and positioning of tourism offerings. Its approach is personalized, based on validated market data and insights, and designed to achieve each organization's specific goals.

Éric Letarte, &friends

&friends helps companies design coherent, balanced and innovative products and services. We have supported several major players in the tourism sector, including Sépaq, the Musée de la civilisation and the Palais des congrès de Montréal. Our expertise and methods stand out in complex projects that require the alignment of multiple stakeholders. Our favorite subjects: innovation, design and strategy.

Jean-Marc Lecouturier, LJM Conseil

LJM Conseil is mainly involved in two areas: tourism development consulting and support in customer experience strategy and implementation, in various sectors of the service industry.

Types of interventions: Supporting businesses in the development of their tourism projects, as well as on their customer experience (Parks Canada, Croisières AML, RIO, Casino du Québec, Musée Grévin, Cosmodôme, Jardins des glaciers)

Véronique Lévy, Ellio

Ellio's Sustainable and Regenerative Tourism Division specializes in supporting tourism organizations of all types and sizes towards a flourishing and conscious tourism of the living. We help transform the pressure of societal and climate change into dynamic motives to improve sustainable practices and transform business models by pursuing prosperity and participation in ecosystems.

Ellio is the official delegation in Quebec of the BIOSPHERE International Certification for Sustainable Tourism.

Aude Lenoir, Touriscope

TouriScope is a strategy and business intelligence consulting firm dedicated to the tourism industry, present in Quebec, New Brunswick and Nova Scotia. TouriScope's raison d'être is to promote the tourist landscape. Its Girl Scouts team offers several services: strategic planning, development plans, market studies, diagnostics, creation of strategic knowledge tools, conferences, workshop facilitation, etc.

Samuel Rancourt, ohoist

Samuel is a partner at ohisse, a social economy design company that aims to give the creative impetus necessary to projects that contribute to better living together. The workshop is located at the crossroads of social sciences and planning disciplines (urban design, graphic design, scenography, strategic and territorial development). The service offer is divided into 4 axes: support for special projects and experimentation; the design and facilitation of participatory approaches; the development of mediation and mobilization strategies; the design of experiences, spaces and events.

Jean-Philippe Sicard, your teammate

Your Team Member collaborates in the field with companies by meeting their customers in order to better understand their market, to facilitate the marketing of their product.

Be a relevant player in achieving the success of the commercialization of innovations in Quebec.

Every day, we continue to leave a positive mark on the innovation ecosystem in Quebec.

Éric Vignola, Vignola Business Strategies and Marketing

We actively support private and public organizations, as well as NPOs, in achieving their growth objectives. Our collaborative approach is based on three main areas of intervention: optimise, plan and support.

Relying on a small, agile team that adapts to all kinds of contexts, Vignola collaborates with organizations located throughout Quebec and has built, over the years, a solid consulting expertise in strategic planning, development plans and business plans.