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ALTITUDE Program

Validate your growth potential in the tourism, experience, culture and hospitality industry

Altitude is designed for startups that have already taken the early stages of development and want to structure their growth, clarify their funding needs, and prepare to win over potential customers, partners, or investors.

Duration
1 year of support and connections with the ecosystem

Start of the program
November 2026

Format
Hybrid

Target stage
Startup in the commercialization or growth phase

Key dates

What to expect?

Support to structure your growth

Growth strategy

Clarify your next development steps and the levers to prioritize.

Business model

Strengthen your value proposition, positioning, and ability to generate revenue.

Preparing for funding

Structure your needs, your arguments and your speech to potential funders or investors.

Pitch

Develop a clear, convincing pitch adapted to different audiences: customers, partners, funders and investors.

Strategic connections

Increase opportunities to meet with experts, funders and industry players.

Opportunities for innovation in the industry

The tourism, culture and entertainment sector is a promising market in Quebec. Tourism alone is Quebec's 4th largest export sector, with $4.4 billion spent by international visitors to Quebec in 2024.

Your startup doesn't have to come from tourism, culture or entertainment to innovate. What matters is the ability of your solution to meet a need, improve a practice or create value for industry players.

8 axes to better situate yourself

Together with industry leaders, the MT Lab has identified 8 key areas of innovation that provide a better understanding of the industry's challenges and opportunities.

Data : Better use of data, understand customers, support decision-making
Reception : Improving reception, orientation, accessibility or visitor experience
Experience : Enrich, personalize or renew the customer, visitor or participant experience
Process : Automate, simplify, or optimize internal operations
HR : Support recruitment, training, retention or work organization
Promotion : Better reach, engage or convert customers
Impact : Reduce environmental footprint, strengthen local benefits or improve social impact

These axes are used to help you locate your solution. They are not a closed gate.

If your solution addresses a concrete industry challenge, even indirectly, it may be relevant.

Want to know more before applying?

Are you hesitating between Altitude and Maillage ?
Do you want to validate if your startup is at the right stage for this program?

Download the Program Guide to learn all the details about the MT Lab programs: key dates, eligibility criteria, selection process, and useful information to prepare your application.