Altitude Program

Les candidatures pour la cohorte 2025-2026 sont maintenant fermées!

Validate your growth potential and develop your links with the industry

Does your company develop a technology that has the potential to change the future or revolutionize practices in Tourism, Experience (Entertainment), Culture and Hospitality (T.E.C.H)?

Do you have a vision and a product that could improve the tourist experience, the impact of processes, the promotion of destinations, mobility, financing, cultural events – as well as everything related to traveltech?

We encourage B2C, B2B2C companies to apply to this program (applications from B2B companies are also accepted!). The selection of candidates will be made by a jury made up of the members of the MT Lab Financing and Investment Committee: funders, entrepreneurship experts and professionals from tourism and the cultural and creative industries.

Choose Elevation or Mesh

The Networking program allows you to test the suitability of your product within the Tourism, Culture and Entertainment industry thanks to the links with the MT Lab's Major Open Innovation Partners. The Altitude Program, on the other hand, aims to solidify your company so that it and its founders have the strength to face future growth

TheAltitude Program is:

The format of the Program:

During the first 4 months:

Nearly 10 group sessions in business strategy with our experts followed by individual meetings
Free access to a coworking space

For a period of one year:

Privileged meetings and demodays with government financiers, banks, venture capitalists and other financing organizations.
An enhanced workshop curriculum focused on the development of the pitch to investors.
Access to MT Lab events (5@7, networking, pitches, reverse pitches).

Hybrid : The program combines virtual learning and face-to-face meetings.

In French : All training workshops and coaching are offered in French.

In Quebec : The Program is available to all startups in the province of Quebec.

Program Objectives:

Develop your project with the help of business coaches and validate your growth potential in the tourism, culture and entertainment industry;

Strengthen your skills in all facets of entrepreneurship;

Solidify your business to be able to attract investors who have an interest in the tourism, culture and entertainment industry and create strong business ties;

Meet with multiple industry players to accelerate your business opportunities.

June 23, 2025

Registration opens

August 20, 2025

Information session

October 5, 2025

End of registrations

November 13, 2025

Launch of the cohort

Why apply?

Group training workshops to develop your entrepreneurial skills – mainly focused on tourism, business development, finance, intellectual property and pitching;

Individual support offered on different themes – according to your specific needs;

Various events for the facilitation of the cohort;

Privileged access to financial coaches and opportunities to pitch to potential clients and investors.

For whom?

Eligibility criteria:

Be in the commercialization or growth phase;

Be legally constituted under the federal or Quebec laws in force and registered with the Registraire des entreprises du Québec;

Have at least one team member working in Quebec for the duration of the program;

Not be owned in a proportion of 50% or more by other existing companies or organizations;

Own the rights to use the intellectual property of their product or service.

Between 4 and 6 companies will be selected.

Selection criteria

Solutions that best address current challenges and considerations in the tourism, culture and entertainment industry will be selected.

Become an MT Lab incubator

Have questions?

Amandine answers: amandine@mtlab.ca